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The website combatshop.nz has the following on the web page, "Our promise to you is to provide our customers with the best shopping experience possible with with an extensive range of products at amazing prices." I analyzed that the webpage also said " In the last 10 years CSS has built a strong reputation in offering its customers an excellent service on a wide of products." They also stated " Including Karate, Taekwondo, Judo and Juijitsu Uniforms, Martial Arts protective equipment and a full range of Boxing and Kickboxing Supplies. Our shop is located at Bay 5, 244 Annex Road, Middleton, Christchurch." The meta header had martial art supplies as the first search term. This keyword was followed by martial arts supplies, martial arts shop, and martial arts gear which isn't as important as martial art supplies. The other words they used was martial arts store.